Case Study

Shine and Sparkle

The Challenge

Hannah, owner of Shine and Sparkle, had built a successful cleaning business through word-of-mouth and local referrals. But she faced a frustrating problem that was limiting her growth potential: her online presence wasn't reflecting the quality and professionalism of her services.

'I was doing well getting customers near my business, but I was losing out on the nearby towns where I also provide service,'

Hannah explained. Her existing website looked outdated and didn't inspire confidence in potential customers who were comparing cleaning services online.

Even more concerning was her local SEO situation. While she ranked well in her immediate business area, her website wasn't showing up in search results for the nearby towns and communities she served. This meant potential customers in those areas were finding her competitors instead, costing her valuable business opportunities every day.

'People in the surrounding towns couldn't even find me when searching for cleaning services, even though I've been serving those areas for years,'

Hannah shared, highlighting the disconnect between her actual service area and her online visibility beyond her immediate location.

The Solution

When Hannah partnered with our team, we took a dual approach: creating a modern, professional website that showcases the quality of her services while implementing a comprehensive local SEO strategy to ensure she ranks across her entire service area.

What we delivered:

  • Modern, user-friendly website with a clean, professional design that builds trust and showcases her cleaning services effectively
  • Comprehensive local SEO strategy targeting all neighborhoods in her service area to ensure maximum visibility where it matters most
  • Service area optimization to ensure her business appears in search results across all the communities she serves
  • Ongoing management and updates so Hannah can focus on delivering exceptional cleaning services while we maintain her digital presence

The Results

Today, Hannah has a professional website that accurately reflects the quality and attention to detail she brings to every cleaning job. More importantly, her improved local SEO means she now appears in search results across her entire service area, reaching potential customers in all the neighborhoods she serves.

The transformation has been significant. Where she once worried about missing opportunities, Hannah now has a strong online presence that works alongside her excellent reputation to consistently attract new customers throughout her service area.

Most importantly, Hannah can continue focusing on what she does best, providing top-quality cleaning services, while her website and local search presence work around the clock to grow her business and reach more customers who need her services.

Ready to transform your online presence like we did for Hannah?

Our fully managed websites starting at $199/month include comprehensive local SEO to help you reach customers across your entire service area.